Articles and Stats

Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

Continue Reading

How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

Continue Reading

MARKET UPDATE MARCH 2025

New Listings Rise, While Home Sales Decline in Waterloo Region WATERLOO REGION, ON (March 5, 2025) – In February, a total of 363 homes were sold in the Waterloo Region via the Multiple Listing Service® (MLS®) System of the Cornerstone Association of REALTORS® (Cornerstone). This represents a 26.1 per cent decrease ...

Continue Reading

Waterloo Region Housing Market Starts 2025 with Higher Inventory, Softer Sales

WATERLOO REGION, ON (February 5, 2025) —In January, a total of 329 homes were sold in the Waterloo Region via the Multiple Listing Service® (MLS®) System of the Cornerstone Association of REALTORS® (Cornerstone). This represents a 12.0 per cent decrease compared to the same period last year and a decline ...

Continue Reading